Work
Projects I've shipped.
Seven case studies across strategy, brand, growth, content, web and events. Each one covers the problem, the audience, the decisions I made, and what happened after.
Tech stack
Marketing & analytics
Google Analytics 4
Google Tag Manager
Google Search Console
Google Ads
Google Business Profile
Meta Ads Manager- Meta Business Suite
HubSpot CRM
Instagram Insights
Google Sheets
Microsoft Excel
Web
WordPress
Elementor Pro
Wix
Framer
Claude
Claude Code
Design
Adobe InDesign
Adobe Illustrator
Affinity Designer
Canva
Figma
Adobe Express
Operations & planning
Stripe
Miro
Notion
Video & content
DaVinci Resolve
CapCut
YouTube
TikTok
B2B MedTech · 9 months · Marketing Lead
FeelTect
Consumer sports brand · Founded 2023 · Still running
Athlone's Finest
Four years of a consumer sports brand, told as one story: from a 2am first registration to press coverage, a record sponsor count and 467% ROAS.
Craft
Design and video work
Graphic design, brand collateral, campaign films and video content from FeelTect and Athlone's Finest.
Values poster built on the agency-led brand refresh. Same tone of voice, same palette, same rules as the digital work. 
Stand banner. The line that did the most work all week, sized for a room full of competitors. 
Countdown post. Photography, sponsor strip and urgency in one frame.
Applied strategy · MSc Marketing Practice · University of Galway
Strategy and analytics projects
Two commercial briefs run to a deliverable as MSc module projects: a marketing strategy for a drinks brand losing to its own category, and a conversion analysis of an ecommerce store leaking revenue on mobile.
