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Niall Awogboro

Work

Projects I've shipped.

Six case studies across strategy, brand, growth, content, web and events. Each one covers the problem, the audience, the decisions I made, and what happened after.

Tech stack

Marketing & analytics

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Google Ads
  • Google Business Profile
  • Meta Ads Manager
  • Meta Business Suite
  • HubSpot CRM
  • Instagram Insights
  • Google Sheets
  • Microsoft Excel

Web

  • WordPress
  • Elementor Pro
  • Wix
  • Claude
  • Claude Code

Design

  • Adobe InDesign
  • Adobe Illustrator
  • Affinity Designer
  • Canva

Video & content

  • DaVinci Resolve
  • CapCut
  • YouTube

B2B MedTech · 9 months · Marketing Intern

FeelTect

Filming a Tight Alright product demonstration for the educational video series01 / 03

Marketing strategy / Content / Digital growth

Solo marketer at FeelTect

FeelTect had marketing activity when I joined, but the pieces were not yet operating as one system. As the solo marketing lead I connected positioning, content, digital channels and measurement, working directly with the founders, CEO, clinical and engineering teams. Impressions grew 1,900%, engagement 200% and followers 40% across the placement.

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The rebuilt FeelTect homepage hero with the Tight Alright brand illustration02 / 03

Web / UX / CRO

Rebuilding a MedTech website for its first commercial markets

As Tight Alright entered its first commercial markets, the website had to help clinicians, partners and investors understand a complex proposition and take the next step. I restructured the information architecture around audience needs, wrote the copy, built in the on-page SEO and shipped six pages in WordPress and Elementor Pro without an external developer.

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Bandaging Competition poster designed for the EWMA conference stand03 / 03

Event marketing / Brand activation / Content

FeelTect at EWMA

An international conference turned into a connected marketing campaign across three stages. Before: stand creative, bilingual English and German clinical materials and a social campaign. During: the International Bandaging Competition, an interactive way to experience the product. After: content and digital activity that extended the event well past the closing day.

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Consumer sports brand · Founded 2023 · Still running

Athlone's Finest

Four years of a consumer sports brand, told as one story: from a 2am first registration to press coverage, a record sponsor count and 467% ROAS.

Athlone's Finest players in yellow kit in front of the watching crowd01 / 01

Brand / Growth / Events / Community

Athlone's Finest: a consumer sports brand from a blank page

I founded Athlone's Finest in 2023 because the summer football tournament I had waited years for never came back, so I built it myself. Four years of consumer research, brand building, organic content, paid acquisition, events and partnerships later: 400+ players, 12 teams, a record six sponsors, 467% ROAS on paid acquisition and coverage in the Westmeath Independent.

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Applied strategy · MSc Marketing Practice · University of Galway

Strategy and analytics projects

Two commercial briefs run to a deliverable as MSc module projects: a marketing strategy for a drinks brand losing to its own category, and a conversion analysis of an ecommerce store leaking revenue on mobile.

Positioning diagram: kombucha repositioned from niche health product to everyday wellness drink01 / 02

Product marketing / Strategy / Positioning

400+ stockists and nobody knew what it was for

The brand sat in 400+ retail outlets and still grew slowly, because most shoppers did not understand what kombucha was for. I repositioned it from niche health product to everyday wellness drink, built the integrated marketing plan behind that, and designed a subscription model around customer lifetime value.

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Funnel diagram: 70.3% mobile checkout abandonment against desktop revenue share02 / 02

Growth / CRO / GA4

95% of revenue from one device, and why

Desktop and mobile brought near-identical traffic across 61,000+ users. Desktop produced 95.4% of the revenue. Funnel analysis in Google Analytics 4 traced it to 70.3% mobile checkout abandonment and an engagement gap of 22% against 59%, and the output was a prioritised fix roadmap.

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Craft

The design work, in one place

Graphic design, brand collateral, campaign assets and event print, built to one set of brand guidelines and produced in Adobe InDesign, Affinity Designer and Canva. Two languages, print and digital, all of it shipped to a deadline someone else set.

  • Bandaging Competition poster: how to play in three steps
    Competition poster. The mechanic in three steps, in the stand's visual system.
  • German-language Tight Alright banner for the conference
    Bilingual campaign asset. English creative rebuilt in German for the host market.
  • FeelTect company values poster designed as part of the brand refresh
    Print collateral from the brand refresh. Same tone of voice, same palette, same rules as the digital work.
  • LinkedIn template announcing FeelTect at the AIMS Summit Shark Tank
    Social template. One layout system, a new event dropped in each time, brand consistency without a redesign.
  • Clinical testimonial quote card featuring a lead wound care nurse
    Testimonial card. Clinical credibility, built to be reposted by the people quoted on it.
  • Poster for the six-aside charity tournament
    Consumer event print. Different audience, different brand, same job: get people to turn up.
  • Pull-up banner for the EWMA stand: defined pressure, not blind pressure
    Stand banner. The line that did the most work all week, sized for a room full of competitors.

Seen enough?

Each card above links to a complete write-up. If you would rather skip the reading, get in touch directly.

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