About
Meet Niall
I grow businesses via events, content creation and branding.
I'm a commercially minded marketer working across strategy, creative execution and digital growth. My experience spans B2B and B2C, from positioning and audience research to content, campaigns, websites and performance measurement.
I like understanding the problem, figuring out what will move the audience, building the work and then looking at what happened.
A marketer who likes taking things from strategy to execution.
My experience runs from marketing strategy, brand and positioning through audience research, content, social and paid advertising, and on into websites, UX, creative production, event marketing and analytics. The thread through all of it stays the same: strategy first, then the creative, then the digital execution, then an honest look at what the numbers say.
At FeelTect that meant translating a complex MedTech proposition for clinicians, investors and KOLs as the solo marketing lead. At Athlone's Finest it means building a consumer sports brand, community and event platform I founded myself. Two audiences that could hardly be less alike, and the same job underneath: understand the person, make the value obvious, measure what happened.
Away from the desktop
MSc in marketing pratice and Bachelor of Commerce from the University of Galway, with an Erasmus exchange at Kedge Business School in Paris.
Manchester United fan (sadly). I turned out for the University of Galway team in the Harding Cup and created Athlone's finest give people my age something to play for.
Part hobby, part second job. Running a real brand with my own money on the line is the best marketing education I have found.
I fought in a charity boxing night at university. Training camp taught me that preparation is preparation, whether the deadline is a fight card or a campaign launch.
My best ideas come from conversations with people who think differently. Travel, food and catching up with friends keep the perspective honest.
Featured on the University of Galway website. The years in Galway shaped how I think about marketing, community and getting things done.
Tech stack
Marketing & analytics
Google Analytics 4
Google Tag Manager
Google Search Console
Google Ads
Google Business Profile
Meta Ads Manager- Meta Business Suite
HubSpot CRM
Instagram Insights
Google Sheets
Microsoft Excel
Web
WordPress
Elementor Pro
Wix
Claude
Claude Code
Design
Adobe InDesign
Adobe Illustrator
Affinity Designer
Canva
Video & content
DaVinci Resolve
CapCut
YouTube
How I work
Strategy first
Understand the problem before jumping into execution.
Understand the audience
Research, personas and audience behaviour inform the work.
Question the brief
The first idea rarely survives contact with the real problem.
Think commercially
Marketing activity connects to a business objective.
Make it clear
Good marketing makes the value obvious.
Create with purpose
Every piece of creative has a reason behind it.
Test and learn
Performance data improves the next decision.
Use the data
Numbers are evidence, never the entire argument.
Take ownership
Someone has to take responsiblity to get work over the line.
Strategy into execution
A plan improves when its author has to deliver it.
Experience
Marketing Intern
FeelTect
September 2025 to June 2026
Solo marketing lead at a MedTech company entering its first commercial markets. I joined an existing but fragmented marketing environment and connected strategy, positioning, content, digital activity and measurement into one system, working directly with the founders, CEO, clinical team and engineering team.
- Developed the Marketing and Communications Plan that leadership reviewed and adopted, connecting positioning, messaging, content, channels, campaigns and measurement
- Built buyer, investor and KOL personas from secondary research and stakeholder interviews, and ran a competitor benchmark that identified three communication opportunities
- Grew impressions 1,900%, digital engagement 200% and followers 40% across the nine month placement
- Produced a 15-episode educational video series end to end, from studio setup and scripting through filming, editing and publication, with 1,000+ YouTube views from partners
- Built and shipped six website pages in WordPress and Elementor Pro with on-page SEO, no external developer required
- Established measurement across GA4, Google Tag Manager, LinkedIn, YouTube and Google Business Profile, and presented a six month digital performance report with competitor benchmarking to leadership
Founder & Marketing Lead
Athlone's Finest Events
May 2023 to present
A consumer sports brand, community and event platform I founded and still run. Four years of consumer research, brand building, organic content, paid acquisition, live events, sponsorship and retention, with local media recognition along the way through a feature in the Westmeath Independent.
- 467% return on ad spend on the 2026 paid campaign, with EUR 700.70 in gross registration revenue attributed to two weeks of spend, and a EUR 8.13 cost per lead on the 2025 campaign
- Grew participation to 400+ players across four years, reaching 12 teams and a record six sponsors in 2026, with teams travelling from Limerick and Dublin
- Held a 50% repeat team participation rate across consecutive editions through community management and retention-focused messaging
- Built an organic audience of 36,000+ monthly impressions and 150,000+ paid Meta views across TikTok, Instagram and Facebook
- Built athlonesfinest.com with Claude Code, with GA4, Google Tag Manager and on-page SEO; it ranks as the third six-a-side website in Ireland
- Earned local press coverage in the Westmeath Independent, evidence of the brand's growing visibility in the community
Credentials
Certifications, awards and involvement.
Google Ads certification
Google
Google Analytics certification
Google
AI-Powered Performance Ads certification
Google
Email Marketing certified
HubSpot
Claude for Marketers
Anthropic
Finalist, Real Impact Undergraduate of the Year
2025
LIFT Ireland Facilitator
LIFT Ireland
Event Manager, Public Speaking Society
University of Galway
University of Galway Football Team
Harding Cup
Gaisce Bronze Award
Gaisce
French (conversational)
Kedge Business School, Paris
Education
MSc Marketing Practice
University of Galway
2025 to 2026
Bachelor of Commerce, Marketing
University of Galway · Erasmus Exchange, Kedge Business School, Paris (2024).
2022 to 2025