Off the clock
Side projects and builds outside client work, including athlonesfinest.com and this portfolio. This is where I push a tool until I know whether it belongs in real work.
Web design
2025
The Athlone's Finest site: fixtures, tournament sign-ups and the sponsorship pitch in one place. I built it with Claude Code, implemented Google Analytics 4 and Google Tag Manager, and worked the on-page SEO until it ranked as the third six-a-side website in Ireland. It is the reason I can quote a cost per lead at all.
Web design
2026
The site you are reading. I designed the system first (monochrome, light and dark themes, four typefaces doing four jobs) and built it so every page pulls copy from a single content file, which means a rewrite is a text edit rather than a redesign. Built with Claude Code as the pair programmer.