Live from Ireland
I'm a digital marketer who turns audience insight into content, campaigns and measurable growth
Act I · The one about me
Commercially minded. Built to execute.
I combine marketing strategy with hands-on creative and digital execution, understanding how to create clear & engaging communications for audiences ranging from technical decision makers to everyday consumers.
Act II · The receipts
Key achievements
Results that get a standing ovation
- Players hosted
- Turned out for Athlone's Finest across four years of tournaments.
- Return on ad spend
- On the 2026 Meta campaign, built on three years of audience.
- Impressions growth
- FeelTect's digital visibility across my nine months as solo marketing lead.
- Six-a-side site in Ireland
- Where athlonesfinest.com ranks among six-a-side websites in Ireland.
- Westmeath Independent
- The 2026 six-a-side got picked up by the local paper.
- Follower growth
- At FeelTect in nine months, alongside a 200% lift in engagement.
Act III · The main set
Selected work
Four case studies covering both sides of my range: B2B MedTech and consumer sport.
Scroll to explore
1 of 4. Marketing strategy / Content / Digital growth. FeelTect had marketing activity when I joined, but the pieces were not yet operating as one system. As the solo marketing lead I connected positioning, content, digital channels and measurement, working directly with the founders, CEO, clinical and engineering teams. Impressions grew 1,900%, engagement 200% and followers 40% across the placement.
2 of 4. Brand / Growth / Events / Community. I founded Athlone's Finest in 2023 because the summer football tournament I had waited years for never came back, so I built it myself. Four years of consumer research, brand building, organic content, paid acquisition, events and partnerships later: 400+ players, 12 teams, a record six sponsors, 467% ROAS on paid acquisition and coverage in the Westmeath Independent.
3 of 4. Web / UX / CRO. As Tight Alright entered its first commercial markets, the website had to help clinicians, partners and investors understand a complex proposition and take the next step. I restructured the information architecture around audience needs, wrote the copy, built in the on-page SEO and shipped six pages in WordPress and Elementor Pro without an external developer.
4 of 4. Event marketing / Brand activation / Content. An international conference turned into a connected marketing campaign across three stages. Before: stand creative, bilingual English and German clinical materials and a social campaign. During: the International Bandaging Competition, an interactive way to experience the product. After: content and digital activity that extended the event well past the closing day.
Kind words
Testimonials
“Niall combined strategic thinking, creativity and commercial focus with strong execution, delivering growth focused marketing solutions that strengthened our brand and digital presence.”
Tech stack
Marketing & analytics
Google Analytics 4
Google Tag Manager
Google Search Console
Google Ads
Google Business Profile
Meta Ads Manager- Meta Business Suite
HubSpot CRM
Instagram Insights
Google Sheets
Microsoft Excel
Web
WordPress
Elementor Pro
Wix
Claude
Claude Code
Design
Adobe InDesign
Adobe Illustrator
Affinity Designer
Canva
Video & content
DaVinci Resolve
CapCut
YouTube
FAQ
Frequently asked questions
The questions I get asked most about working together.