Live from Ireland
Meet Niall
I'm a digital marketer who turns audience insight into content, campaigns and measurable growth

Act I · The one about me
Commercially minded. Built to execute.
I combine marketing strategy with hands-on creative and digital execution, understanding how to create clear & engaging communications for audiences ranging from technical decision makers to everyday consumers.

Act II · The receipts
Key achievements
Results that get a standing ovation
- Players hosted
- Turned out for Athlone's Finest across four years of tournaments.
- Return on ad spend
- On the 2026 Meta campaign, built on three years of audience.
- Impressions growth
- FeelTect's digital visibility across my nine months as solo marketing lead.
- Six-a-side site in Ireland
- Where AthlonesFinest.com ranks among six-a-side websites in Ireland.
- Westmeath Independent
- The 2026 six-a-side got picked up by the local paper.
- Follower growth
- At FeelTect in nine months, alongside a 200% lift in engagement.
- Highest channel growth
- Ranked 2nd for channel growth vs competitors on FeelTect's LinkedIn.
Act III · The main set
Selected work
Seven case studies covering both sides of my range: B2B MedTech and consumer sport.
1 of 5. Marketing strategy / Content / Social media / Digital growth. FeelTect had marketing activity when I joined, but the pieces were not yet operating as one system. As the solo marketing lead I connected positioning, content creation, social media management across LinkedIn, YouTube and Facebook, campaign execution and measurement, working directly with the founders, CEO, clinical and engineering teams. Impressions grew 1,900%, engagement 200% and followers 40% across the placement.
2 of 5. Brand / Growth / Events / Operations. I founded Athlone's Finest in 2023 because the summer football tournament I had waited years for never came back, so I built it myself. Four years of consumer research, brand building, content across Instagram, TikTok and Facebook, paid acquisition, event production and vendor management later: 400+ players, 12 teams, a record six sponsors, 467% ROAS on paid acquisition and coverage in the Westmeath Independent.
3 of 5. Web / UX / CRO. As Tight Alright entered its first commercial markets, the website had to help clinicians, partners and investors understand a complex proposition and take the next step. I restructured the information architecture around audience needs, wrote the copy, built in the on-page SEO and shipped six pages in WordPress and Elementor Pro without an external developer.
4 of 5. Event marketing / Brand activation / Content. An international conference turned into a connected marketing campaign across three stages, delivered with the wider FeelTect team. Before: stand creative, bilingual English and German clinical materials and a social campaign. During: the International Bandaging Competition, an interactive way to experience the product. After: content and digital activity that extended the event well past the closing day.
5 of 5. Web Design / UX / CRO / SEO. UX research, wireframing and three player personas shaped a site with one job: get a team captain past the moment they almost close the tab. A share mechanic built around the social-risk finding, a registration funnel optimised for conversion, an admin panel tracking 12 team registrations, and on-page SEO that ranked it third among six-a-side websites in Ireland.
Kind words
Testimonials
“Niall combined strategic thinking, creativity and commercial focus with strong execution, delivering growth focused marketing solutions that strengthened our brand and digital presence.”
Tech stack
Marketing & analytics
Google Analytics 4
Google Tag Manager
Google Search Console
Google Ads
Google Business Profile
Meta Ads Manager
Meta Business Suite
HubSpot CRM
Instagram Insights
Google Sheets
Microsoft Excel
Web
WordPress
Elementor Pro
Wix
Framer
Claude
Claude Code
Design
Adobe InDesign
Adobe Illustrator
Affinity Designer
Canva
Figma
Adobe Express
Operations & planning
Stripe
Miro
Notion
Video & content
DaVinci Resolve
CapCut
YouTube
TikTok
FAQ
Frequently asked questions
The questions I get asked most about working together.



